PerfectCustomPapers | Target marketing and the successful application of target marketing.

Target marketing and the successful application of target marketing.

Research and discuss the fundamentals of marketing.

Research and discuss target marketing and the successful application of target marketing.
As you discuss the topics remember to identify your sources by name and explain why each one has expertise regarding the topic. Please use well respected business sources for you research. For these topics you should consider several sources to ensure that you have a thorough understanding of the topics. If your source does not identify the author your will not be able to verify expertise regarding the topic. Continue your research until you find an identifiable source. Go beyond the text and avoid the use of links as a discussion of your sources. Your goal is to convince your readers that you have become knowledgeable of the topics and that your sources are reliable. Make sure your comments to other students add something to their submissions.
I will comment on your submission and will expect responses to my comments.
Answer the following questions from this week’s video titled Marketing a Business. You might find that reviewing last week’s video has application to this week’s topic.
How does O’Neill define marketing?

Sample Answer

Marketing is the lifeblood of any business, acting as the bridge between a company and its customers. To understand the true power of marketing, we need to delve into its fundamentals and explore the strategic approach of target marketing.

Marketing: The Cornerstone of Business

According to Philip Kotler, a renowned marketing guru and author of “Marketing Management” (15th Edition), marketing is “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit” [Kotler, 2016]. This definition encapsulates the essence of marketing –

Full Answer Section

Target Marketing: Hitting the Bullseye

Not all customers are created equal. Target marketing acknowledges this by focusing marketing efforts on a specific segment of the population that is most likely to be interested in a company’s offerings. This targeted approach allows businesses to:

Increase Efficiency: Resources are concentrated on a well-defined audience, maximizing marketing ROI.
Enhance Relevance: Messages resonate more deeply with the target audience, leading to higher engagement and conversion rates.
Build Stronger Relationships: Targeted marketing fosters a sense of personalization and connection with potential customers.

Successful Applications of Target Marketing

Several companies have mastered the art of target marketing, achieving remarkable results.

Dollar Shave Club: By focusing on millennial men who value convenience and affordability, Dollar Shave Club disrupted the traditional razor market with its humorous online campaign and subscription service [Business Insider, 2014].
Dove: Dove’s “Real Beauty” campaign targeted women who felt excluded from unrealistic beauty standards, celebrating diversity and body positivity. This campaign resonated deeply with their audience and boosted brand loyalty [Dove, n.d.].

Sources and Expertise:

Philip Kotler: Widely recognized as the “Father of Modern Marketing,” Kotler’s extensive research and publications have shaped marketing theory and practice for decades. His book “Marketing Management” is a cornerstone text for marketing students and professionals alike.
Business Insider: A respected online publication known for its business news, analysis, and insights. Their article on Dollar Shave Club provides a well-researched case study of successful target marketing.
Dove: Dove, a brand under Unilever, is a prime example of a company leveraging target marketing to achieve success. Their website offers information on the “Real Beauty” campaign and its impact.

By understanding the fundamentals of marketing, particularly the power of target marketing, businesses can create targeted strategies that resonate with their ideal customers. This targeted approach allows for more efficient use of resources, stronger customer relationships, and ultimately, a path to sustainable success.

Looking Ahead:

Next, we’ll delve into the video titled “Marketing a Business” to see how O’Neill defines marketing and explore its practical applications.

This question has been answered.

Get Answer

No More Worries!

Paper Formatting

No Lateness!

Our Guarantees

Target marketing and the successful application of target marketing.

Sample Answer

Full Answer Section

This question has been answered.

Satisfaction Guaranteed

Why Choose Us