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SWOT Analysis Of Your Organization

In Week 2, you created a Systems Thinking Diagram that mapped the stock, inflows, outflows, and feedback loops of your organization. As you become more familiar with your environment and the relationships and interactions between departments and people, you will begin to discover existing strengths and weaknesses. The analysis of the weaknesses and threats to a system is essential during the initial phase to make operational improvements, and it will reveal existing opportunities to plan and execute effective solutions.

Watch the following videos:
The Analysis Phase of a Project
SWOT Analysis
Read “SWOT Analysis: How Competitive Forces Shape Strategy,” and visit the University Library page, Conduct a SWOT Analysis.

Complete a SWOT Analysis of your organization. Use the SWOT Analysis Worksheet and complete the following steps:
Complete a preliminary walk around the organization to scan the:
Internal environment for strengths and weaknesses (e.g., workflows, products, personnel, processes).
External environment for opportunities the organization might take advantage of and threats that the organization should mitigate against (e.g., new markets, advances in technology, proposed regulations, competition, etc.).
Follow up with additional research that may provide clarity on elements you are hesitant about or indecisive to list.
Review your systems thinking diagram from Week 2 and determine if there are any details you can add or adjustments you can make to enhance your understanding of the organizational system.
Write an objective for your SWOT analysis.
List the organization’s strengths, weaknesses, potential opportunities, and potential threats.
Select the items that should be prioritized.

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Sample Answer

 

Strengths

  • Strong brand: Our company has a strong brand that is recognized and respected by our customers.
  • High-quality products: Our products are known for their high quality and durability.
  • Competitive pricing: Our prices are competitive with those of our competitors.
  • Excellent customer service: Our customer service is excellent and we are known for going the extra mile to help our customers.

Full Answer Section

 

Weaknesses

  • Lack of innovation: We have been slow to innovate in recent years and this has allowed our competitors to gain an advantage.
  • High costs: Our costs are higher than those of some of our competitors.
  • Limited international presence: We have a limited international presence and this is a potential growth opportunity.
  • Lack of focus: We have been trying to do too many things and this has diluted our focus.

Opportunities

  • New markets: There are new markets that we could enter, such as the Asian market.
  • Advances in technology: We could take advantage of advances in technology to improve our products and services.
  • Mergers and acquisitions: We could acquire other companies to expand our reach and capabilities.
  • Partnerships: We could partner with other companies to create new products and services.

Threats

  • Competition: Our competition is increasing and this is a threat to our market share.
  • New regulations: New regulations could make it more difficult for us to do business.
  • Economic downturn: An economic downturn could hurt our sales.
  • Technological disruption: Technological disruption could make our products and services obsolete.

Conclusion

This SWOT analysis has identified a number of strengths, weaknesses, opportunities, and threats for our organization. We need to take steps to capitalize on our strengths, address our weaknesses, and take advantage of the opportunities that are available to us. We also need to mitigate the threats that we face. By doing these things, we can position our organization for success in the future.

Additional Thoughts

In addition to the strengths, weaknesses, opportunities, and threats listed above, there are a number of other factors that could impact our organization in the future. These include:

  • The changing needs of our customers: Our customers’ needs are constantly changing and we need to be able to adapt to these changes.
  • The emergence of new technologies:** New technologies could disrupt our industry and we need to be prepared for this.
  • The regulatory environment:** The regulatory environment is constantly changing and we need to stay up-to-date on the latest regulations.
  • The economic environment:** The economic environment can have a significant impact on our business and we need to be prepared for changes in the economy.

By taking into account all of these factors, we can develop a strategic plan that will help us to achieve our goals and objectives.

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