This activity asks you to deploy your managerial skills in a fictional case study situation. The context is port logistics in the global automobile trades. The movement of automobiles is a major sea trade and provides acute focus on the supply chain linkages between the ship and the producers and consumers. Port performance levels are integral to supply chain efficiency. This is a highly competitive supply chain. In the importing port, the operations may include:
• Discharge
• Storage
• De-waxing
• Cleaning
• Minor body work repairs
• Customisation
• Loading to rail/truck/feeder ship
As a result of benchmark studies, it becomes apparent that your (fictional) company, XL Line, has higher port operation costs per shift than Competitor X. It becomes evident (compare Tables 6.1 & 6.2) that basic labour rates are similar between XL Line and Competitor X. However, Competitor X has focused upon more innovatory logistics techniques which are now available to XL Line.
Task
Your task is to initiate the Planning, Analysis, Integration, Action, Maturity Model shown above. Provide an outline model that seeks to improve the competitive position of XL Line whilst retaining quality and the motivation of staff.
Contribute online: share your model and exchan