Supply chain

A supply chain consists of a combination of processes, activities and relationships that determine how products move from the original producer through to the final consumer. Amazon is actively and frequently involved in multiple supply chains at the same time depending on the products. For integrated brands within Amazon Apparel a simple and Direct Supply Chain is likely commonplace. Extended Supply Chain and Ultimate Supply Chain are often the configurations used when the clothing goods of popular brands are sold on amazon.ca For this question I would like you to briefly research the concept of “integration” as it applies to Amazon Apparel. A. Identify the top two integrated clothing brands owned by Amazon; B. Describe the concept of “vertical integration”; and C. Explain (using a comparison of similar products sold on amazon.ca) whether Amazon Apparel uses vertical integration to ensure that one or both of its top two integrated clothing brands has a price advantage over other companies selling comparable goods on the same site.