SUPER FOODS: CAMU CAMU IN PERU
SUPER FOODS: CAMU CAMU IN PERU Read the SUPER FOODS: CAMU CAMU IN PERU mini-case in pages 167-169 at the Part 1 Cases in the textbook (immediately after the endnotes of Chapter 5). After reading it, answer the questions posed at the end of the mini-case.
The format for all case studies is detailed below. In the elaboration of each of these sections, the student
should include concepts from the chapter covered in the course.
✓ Brief history of the company
✓ Company situational analysis
✓ Financial/Marketing relevant data
II. Main Body of the Paper
✓ Answers to case study question.
✓ Statement of Marketing Problem(s): is it a targeting, positioning, marketing mix, problem?
Why you think so?
✓ Identification of strategic marketing alternatives available based on your current knowledge
of the concepts from the course. Explain logic and feasibility, and give advantages and
✓ Recommended strategic alternative and financial impact expected.
✓ Implementation plan (activity plan) recommended for the company (including challenges and
✓ Evaluation and control plan suggested
✓ Brief Summary of problem and solution and financial impact.