sunglasses

sunglasses Order Description Individual Marketing Project Due Date: Week 10 Weighting: 25% Topic: Students are to develop a marketing plan for the launch of a brand new product or service in to the Australian Marketplace in 2016. The plan should address the following elements – • Situation Analysis • Marketing Objectives • Market Segmentation, targeting and positioning strategies • The Marketing Mix • Budgets, evaluation measures and controls Your plan should be based on relevant research, both personal, and in the field of marketing. You will be briefed via a tutorial segment in class on the specific components that need to be addressed. Marking Criterion Description 1. Executive Summary 1 2 3 4 5 2. Table of Contents 1 2 3 4 5 3. Introduction 1 2 3 4 5 4. Situation Analysis (Includes use of SWOT or PESTLE analysis) 1 2 3 4 5 5. Marketing Objectives 1 2 3 4 5 6. Market Segmentation (Appropriate choice and full description of each target group) 1 2 3 4 5 7. Targeting and Positioning Strategy (Suitable choice of Positioning statement) 1 2 3 4 5 8. The Marketing Mix – Product 1 2 3 4 5 9. The Marketing Mix – Price 1 2 3 4 5 10. The Marketing Mix – Place (Distribution) 1 2 3 4 5 11. The Marketing Mix – Promotion 1 2 3 4 5 12. Budgets (No formal figures, just an understanding of the areas that will accrue significant expenditure) 1 2 3 4 5 13. Evaluation Measures (How objectives will be measured) 14. Conclusion 1 2 3 4 5 15. Spelling and Grammar 1 2 3 4 5 16. Appealing layout and format and correct page numbering 1 2 3 4 5 17. Chicago Referencing 1 2 3 4 5 18. Quality of written expression 1 2 3 4 5 19. Quality of references/research 1 2 3 4 5 Column Totals 20. Overall impression 1 2 3 4 5 Column Totals