Successful marketing strategies in a globalization context

Critically discuss how brands have successfully adapted their retail strategy’ triggered largely by identified globalization factors. You should choose at least TWO fashion brand case studies to show how fashion brands have successfully adapted their product and market strategy to compete successfully with global players. You might consider such approaches as niche or specializing in the needs of a narrow (but growing) segment, product innovation and creativity, getting more content over the final stage of the retail value chain or strengthening brands.

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