Substitution Effect and Forecasting New Products and Services

When the price of a good changes (decreases), it becomes less expensive which allows consumers to

increase their satisfaction (purchase) for that good. Just the opposite happens when the price of a good

changes increases. When the price of a good changes (increases), it become more expensive which

changes the consumer satisfaction for that good causing the consumer to seek a substitution. This

concept is the substitution effect of the price change. In this discussion forum, identify a consumer

product that has decreased in price and discuss the increase in consumer demand for this product. What

have consumer substituted because of this decrease in price.

  1. Forecasting New Products and Services

Forecasting provides very useful projections for established products and services, but newly introduced

products and services have wildly different success results. Name and discuss at least one product and

one service that exploded with exponential increase in demand shortly after their introduction. What about

products and services (2) that have largely been ignored?