Learning outcomes to be examined in this assessment a) Critically reflect on learning across the programme and produce a personal development plan
b) Demonstrate competence in a range of business and academic skills and apply them in an organisational/enterprise setting
c) Communicate effectively both in written (reports, summaries etc) and oral (presentation) form
d) Collect and analyse appropriate data from a range of learning/information sources
e) Undertake research tasks, both individually and in groups, with appropriate guidance
f) Demonstrate understanding of global, ethical and organisational responsibility issues
Percentage of marks awarded for module: These assessments add up to 100% of the marks for the module weighted as follows:
Presentation = 20%
Business Report = 70%
Reflection/PDP = 10%
Successful completion of the Study Skills module is dependent upon achieving a pass standard for each part of the coursework.
Candidates must clearly label their ID Number on additional separate reference, formula or answer sheets.
Detailed Briefs for Coursework Assessments
Assessment Task The assessment strategy for this module is for students to provide a portfolio of work that demonstrates their development of appropriate skills
through the module.
The portfolio of work consists of three parts. In order to pass the module students need to achieve a pass grade for each of the three elements of the assessment.
Reassessment is by re-sit for each element of the module in which a pass grade has not been achieved.
There are two written assessments (Business Report and Reflection/PDP) and one oral presentation.
The assessments are designed to evaluate students’ appreciation of the power of reflection and how to engage in continuous personal development, report writing and
presentation skills. These skills and abilities represent the core skills required for undergraduate study, but also key skills required for people entering the
workforce as business graduates.
Below are details of each assessment task and the overall scheme of assessment.
Business Report (RP): Formal business report structure
Final Reflection and PDP: Templates* provided
*A pro forma for this will be provided via the Student Portal in MS Word format, the students will be expected to complete the form for this assignment; failure to do
so will impact upon the grade awarded.
Learning outcomes to be examined in this assessment
a) Critically reflect on learning across the programme and produce a personal development plan (Initial Self-Assessment, BR, PDP)
b) Demonstrate competence in a range of business and academic skills and apply them in an organisational/enterprise setting (P, BR)
c) Communicate effectively both in written (reports, summaries etc.) and oral (presentations) form (P, BR)
d) Collect and analyse appropriate data from a range of learning sources (BR)
e) Undertake research tasks, both individually and in groups, with appropriate guidance (BR)
f) Demonstrate understanding of global, ethical and organisational responsibility issues (BR)
g) Produce a PDP covering the first 2 semesters of study at GSM (Initial Self-Assessment/PDP)
Written Report (70%)
Write an analytical business report on what ethical consumerism means for businesses.
Choose a company and explain and analyse how they operate ethically. This must take into account the ethics and values of the company you choose to focus on.
The report must be written in business report format and include the following six numbered sections:
• An executive summary which gives a brief overview of the argument in your report including key findings and conclusions.
• An introduction which gives an overview of the structure of your report.
• A brief overview and analysis of ethical consumerism, identifying the examples of some of the products which fall into the ethical category. You must include a
definition of ethical consumerism and arguments as to why it is a good strategy for businesses to adopt.
• A detailed review of one company claiming to operate ethically. Discuss the approach(es) they have used to become a more socially conscious business, linking this
with their ethics and values.
• The results of a short opinion survey on what influences consumer buying behaviour, carried out by you from a small sample of 10-15 students at GSM London. You need
to conduct primary research for this section.
• A conclusion which includes critical evaluation of ethical consumerism based on the evidence that you have gathered both from your primary and secondary research,
focusing on the company you have chosen for detailed review.
• Recommendations as to how your company could become more ethical.
• You must include a references list after the main body of the report. Remember to use Harvard referencing where appropriate.
• A copy of your opinion survey should be included in an appendix.
Supporting material will be posted on Blackboard, but you will be expected to undertake research using newspaper/magazine/web articles, journals and text books. There
will also be input in class time to assist you with the topic.
Word limit: Not more than 2000 +/- 10%
A suggested word count for each section is given below.
Executive summary 100 words
Introduction 200 words
Ethical consumerism 400 words
Company review 600 words
Opinion survey 400 words (not including survey/tables etc)
Conclusion 200 words
Recommendations 100 words
A brief introduction to ethical consumerism
On April 24 2013, a building known as the Rana Plaza collapsed on top of garment workers inside its factories, killing more than 1,100 people and injuring 2,500. It
would be known as the worst ever accident in the garment industry anywhere in the world.
It was later discovered that 28 brands that sourced clothes from the plaza included Primark, Benetton, Mango, Matalan and Bonmarché, prompting public concern about the
working conditions of garment factories around the world which contribute to western high street fashion stores.
Ethical consumerism encourages people to think about how the products they buy are sourced and produced and which are not harmful to the environment and society. This
can be evidenced through simply purchasing eggs that are free-range or boycotting goods/companies which promote child labour or unsavoury working conditions.
The range of product areas which fall into the ethical category includes:
• Banking and finance
• Food and drinks
• Travel and tourism
Ethical consumerism is a growing market; a recent report from the Co-operative Bank showed a third of UK consumers claiming to be concerned about ethical consumption,
with a large number of the public willing to challenge and boycott companies which do not comply with ethical standards.
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