According to the Harvard Crimson (2018) Harvard spent $16.4 million on advertising in 2016, tax filings show—enough to book three 30-second primetime spots on Fox’s broadcast of Super Bowl LII. The Harvard University endowment is the largest academic endowment in the world. Its value increased by over 10 billion dollars in fiscal year 2021, ending in the largest sum in its history. It has no issue with enrollment either. Using course content, why does Harvard invest in marketing to such a level?
- Provide a "real university" brand. Provide proof: logo, campus buildings and look, its viewbook, advertisements, and website verbiage. Provide pictures to support your answer. Do these pieces support the brand or fracture the brand?
- What is meant by the "student market?" Provide at least 3 years of enrollment data for the different student markets at a real university. Is this enrollment sustainable? Why or Why not?