Read closely and review the attached Groupon Case Study. This assignment will assess your ability to
assess enterprise strategy and make decisions that align with it.
using proper APA format. The paper should address the following questions:
- How does Groupon create value and for whom is this value created?How does Groupon create value and for
whom is this value created? - Could a less sales-intensive approach like Groupon stores be the next phase of product growth?
- Which competitive model should Groupon worry most about? Why?
- If you managed a project in Groupon's environment, how would you ensure your project is aligned with
Groupon's overall strategy?