Boeing 737 MAX: What Response Strategy Is Needed to Ensure Passenger Safety and Restore the Company’s Reputation?

1.Does it seem that Boeing has made a commitment to operating in a socially responsible manner? Based on the five components of a socially responsible strategy depicted in Figure 9.2 in Chapter 9, is Boeing’s strategy socially responsible? How does it address the needs of all of its stakeholders? Explain.

2.How does Boeing link rewards and incentives to strategically-important employee behaviors and the company’s targeted sustainability outcomes?

3.In what ways, if any, is Boeing exercising corporate social responsibility? Are there any changes to its CSR strategy that you would suggest? If some shareholders complained that Boeing has been spending too little or too much effort on corporate social responsibility, what would you tell them?

4.What grade would you give to Boeing for its efforts thus far to become a socially responsible, environmentally sustainable corporation?

5.What recommendations would you make to David Calhoun to increase Boeing’s triple bottom-line performance? Provide a justification for these recommendations based on the outlook for Boeing and the attendant risks.