Strategic Management Research Project Presentation

Review the Strategic Management Project Background document and your Strategic Management Research
Journal entries from Weeks 1‑4.
Create a 12- to 14-slide presentation, complete with speaker notes for Caterpillar Inc.’s leadership team, in
which you summarize your key findings, propose recommendations, and provide rationale for your
recommendations.
Address the following topics and prompts in your presentation:
Topic: Caterpillar Inc.’s Vision
Summarize your evaluation of the alignment between what Caterpillar Inc. is currently doing and their mission,
vision, or values statement.
Recommend any changes you would make to Caterpillar Inc.’s mission, vision, or values statements to
improve organizational goals.
Topic: Caterpillar Inc.’s Competitive Advantages and Disadvantages
Summarize your analysis of the strengths and weaknesses of Caterpillar Inc.’s competitive advantages and
disadvantages.
Recommend operational changes to improve Caterpillar Inc.’s competitive advantages and business
performance.
Propose a plan to measure and monitor the effectiveness of your recommended operational changes in
Caterpillar Inc.’s competitive advantages to achieve organizational goals.
Topic: Caterpillar’s Global Strategy
Summarize your assessment of Caterpillar Inc.’s global strategy.
Recommend operational changes to improve Caterpillar Inc.’s global strategy and business performance.
Propose a plan to measure and monitor the effectiveness of your recommended operational changes to
Caterpillar Inc.’s global strategy to achieve organizational goals.

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