Strategic Management

Strategic Management Order Description Group Goursework Brief Colgate-Palmolive (in the Fragrance industry) Content Present the results of a detailed strategic analysis of your given company, including – An analysis of the company’s general business environment and its competitive/industry environment – An analysis of the internal organisation ¥ Resources, capabilities and competencies (to the extent possible) – Identify key strategic issues facing the company ¥ Which might include a few or many of the following ¥ Competitive dynamics; internationalisation; diversification; growth; cooperative strategies; mergers and/or acquisitions; governance; strategy implementation; and/or renewal – Propose strategic options available to the company – Recommend the choice of one option • With justification and an outline of risks associated with the option Expectations A superior group report will: ¥ Be very well researched (breadth and depth) ¥ Be based on current evidence from reliable sources (to extent possible) ¥ Demonstrate the group’s ability to use appropriate techniques, frameworks, and models of strategic analysis ¥ Identify strategic issues (decision-points) facing the company ¥ Propose credible options available to the company ¥ Recommend a justifiable option based ¥ Be presented as a consultant’s slide deck – Highlighting the results of the analysis – Showing the logic underlying the recommendation ¥ Be visually attractive with an appropriate mix of text and visual forms of data presentation ¥ Be meticulously referenced, and Be written to a professional standard