strategic management

strategic management 1. Summary write-up has to include the problem, the central issues and the analysis. You should provide your own solution and recommendation as pretending that "you are brilliant business consultants". 2. Insert footnotes or proper citations where necessary. 3. The grade is based on professionalism, clarity, completeness and support of relevant concepts and issues, and creativity, completeness and support of recommendations. 4. There are some sample questions should be include in the essay: What is the main problem faced by the company? Or let me rephrase the question. In the very beginning of the case, it says the marketing team has a Mission Impossible. Then what is the Mission and why is it Impossible? • Why is the current advertising campaign successful? • What is the appeal of the New Beetle?