Internal environment analysis
D2-4 Prepare the value chain analysis and highlight the main activities in the company. Connect these
activities with point D2-5 in a meaningful and substantiated way.
D2-5 Assess the core competencies of selected company by using the Table 3.4 as a guide. These
competencies may be the result of key activities identified through value chain analysis in D2-4.
Please note that you need to identify up to five core competencies and argue about each.
D2-6 Based on identified key value chain activities and core competences, identify on what basis the
selected company achieves its sustainable competitive advantage and compare it with two main