- Sometimes people imagine that going into business is a smooth trajectory from struggling start-up to fully fledged global brand. But that’s never
really the case. Growing a company is all about overcoming endless challenges, big and small.” (Richard Branson, the Virgin Group). Arguably, the clever use
of strategy can help an entrepreneurial small firm to overcome these ‘endless challenges’ in the current age of environmental upheaval and fierce competition.
In light of this and using examples from the real world:
a. Describe and examine the endless challenges that an entrepreneur starting out and then developing their business, might face along the way