Strategic & General managment

Strategic & General managment Order Description TASK: 1. Select a well-documented construction company (e.g. FTSE 100) on which to carry out a strategic case study 2. You are a consultant employed by the company to investigate, analyse, and recommend a new strategic direction and report back on your findings. 3. Produce a professional strategic options paper (3000 words). a) Briefly summarise the company’s current strategy b) Critically analyse the main challenges and opportunities facing the company using simple strategic analysis (e.g. PESTEL/SWOT /Five forces). Tables of analysis should be placed in an appendix and cross referenced in the narrative of the report. c) Identify and appraise 2 new strategic options to increase competitive advantage d) Make appropriate recommendations for the future direction of the company and evaluate these based upon the framework proposed by Johnson & Scholes (i.e. suitability, feasibility, and acceptability). School of Civil Engineering and Surveying         Student Registration Number: Course:  U22408    Date Set:  06/11/2014Strategic & General Management U22408 Lecturer:  Rebecca Allan    Date Due:  24/03/2015Coursework 2 Report (0.5 weighting)    Ref: Objectives: 1.    To summarise the principles of strategic management 2.    To assess the processes involved in developing a new company strategy 3.    To demonstrate the ability to formulate and critically appraise effective strategies using appropriate tools Task: 1.    Select a well-documented construction company (e.g. FTSE 100) on which to carry out a strategic case study 2.    You are a consultant employed by the company to investigate, analyse, and recommend a new strategic direction and report back on your findings. 3.    Produce a professional strategic options paper (3000 words). a)    Briefly summarise the company’s current strategy b)    Critically analyse the main challenges and opportunities facing the company using simple strategic analysis (e.g. PESTEL/SWOT /Five forces). Tables of analysis should be placed in an appendix and cross referenced in the narrative of the report. c)    Identify and appraise 2 new strategic options to increase competitive advantage d)    Make appropriate recommendations for the future direction of the company and evaluate these based upon the framework proposed by Johnson & Scholes (i.e. suitability, feasibility, and acceptability). Learning outcomes: On successful completion of this assignment, students will be expected, at threshold level, to be able to: 1.    Critically discuss the principles of strategic management 2.    Develop effective strategies using appropriate tools 3.    Evaluate policies from a strategic management point of view    PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT :)