Refer to the attachment for the requested paper as well as the first assignment as this assignment builds on it. The report is to
1) Analyze relevant information so as to inform strategic decision making and so develop a strategic marketing plan
2) Recognize the problems of implementation and control and how these may be overcome by being able to manage resources to deliver the strategic marketing plan and Monitor, measure and adapt the plan for continuous improvement.
Paper to be written and to meet the assessment criteria be met which are stated in the paper which is attached. Report format: Introduction, recommendations, conclusion, as well as page numbered headings, paragraphs and subsections as appropriate. All work must be supported with research and referenced using the Harvard referencing system.