Strategic Communications for PR, Social Media and Marketing

Read Chapter 2 (Public Information and Persuasive Communication) in the textbook, and watch the video on Cialdini’s Principles of Persuasion. Describe how you've observed THREE of these principles "in action" in a communication interaction within an organization you are familiar with. You can discuss when the principle was applied effectively, or when it was ignored with unfortunate consequences.
Video link: https://www.youtube.com/watch?v=kv0sOX6Alrk