- Understand the issues in deciding whether to enter a new market and how the decision can affect the company as a whole.
- Discover the range of issues to be addressed in entering a foreign market.
- Explore the importance of the distribution chain.
- Explore an example of the increasing phenomenon of supplier-retailer co-operation.
- Explore how trust is generated in developing co-operation in the supply chain.
• Identify the problem(s) in the situation presented in the scenario
• Analyze the key issues within the context of theories presented in your course
• Develop and compare alternative solutions to the problems
• Consider the advantages and disadvantages of various possible solutions
• Select the best solution and make recommendations for action