Sports Expansion
Which American professional league would you like to expand globally?
Which part of the world would you expand to and why?
Why do you think this particular professional league has not expanded globally yet?
Which sports/leagues would this American professional league be in main competition with when entering the areas you answered in the prior question? (For example, if you stated that you would like the NBA to expand to India then the NBA would be in competition with Cricket as Cricket is the main sport of India).
What would be the long-term advantages and disadvantages to the geographical region you would be expanding into?
Sample Answer
League: National Basketball Association (NBA)
Expansion Target: Southeast Asia (specifically, Philippines, Indonesia, and Vietnam)
Reasons:
- High Basketball Popularity: Basketball is already immensely popular in these regions, especially among younger demographics. The Philippines is known as “basketball nation,” and Indonesia boasts a rapidly growing fanbase.
- Growing Economy: Stable economic growth translates to increased disposable income and potential consumer base for merchandise and ticket sales.