Sport Marketing - Daytona 500

Sport Marketing - Daytona 500 Pick a driver and follow them through the events leading up to the race. Who are the sponsors? Who owns the car? Team? What events are tied into the race in Daytona? Is it just one day? No it is not. Do your research on the driver. Find out who the sponsors are. What opportunities are they missing? Need to include in your paper: 1) Write about the background of the driver 2) Who are the sponsors? Owner? 3) What events was the driver responsible to do? 4) What marketing idea do you come up for the driver? 5) How did the driver do in the race? 6) Events leading up to the Daytona 500