Create a Public Service Announcement. Public Service Announcements (PSAs) are short persuasive messages intended to influence the behavior of a target audience. The primary subject of the PSA will focus on successful interpersonal communication.
The PSA will be geared towards a specific audience (young couples, child-parent communicators, inter-generational communicators, friends, or communicators in the workplace, etc.). Students will develop their presentation based on the preselected topic chosen at the initial mandatory class meeting: foundations of IC (communication competency, impersonal vs. interpersonal comm.) self-concept, perception, emotions, language, nonverbal communication, listening, or concepts related to the general aspects of relationships (dynamics or intimacy/distance).
Then, create a campaign that serves the public interest. Students will persuade their audience to or not engage in a specific behavior.