Explore the role a manager has in change management and decision making. To start, choose one of the following companies:
Southwest Airlines.
Walmart.
Apple.
Use Basic Search: Strayer University Online Library and the Internet to research the selected company from its inception to current operations, focusing on how they have changed their management style.
Instructions
Evaluate two key changes in the selected company's management style from the company's inception to today.
Indicate whether you believe the company is properly managed now.
Provide support for your position.
Explain how the company prepared for its most recent change.
Provide evidence of whether the transition was seamless or problematic from a management perspective.
Provide support for your rationale.
Evaluate management's decision on its use of vendors and spokespersons.
Indicate the organizational impact of these decisions.
Include enough detail to support your conclusions.
Suggest one innovative idea, as a manager within the selected company, that could have a positive effect on both employees and customers.
Indicate the approach you will take in implementing the new idea.
Provide support for your suggestion.
Predict the selected company's ability to adapt to the changing needs of customers and the market environment.
Provide support for your prediction.
Describe how open communication channels will be critical for successfully implementing the changes you recommend in the organization.
Full Answer Section
Southwest's Early Management Style: A Focus on Innovation and Efficiency
Southwest Airlines was founded in 1967 with a vision of providing affordable, point-to-point air travel. From its inception, the company adopted a management style characterized by innovation, efficiency, and a strong focus on customer satisfaction.
Innovation: Southwest was an early pioneer in the use of single aircraft types, which simplified operations and reduced maintenance costs. The company also introduced innovative ticketing and boarding procedures, such as its open-seating policy, which allowed passengers to choose their own seats.
Efficiency: Southwest's management team emphasized cost control and operational efficiency. The company adopted a low-frills approach, eschewing amenities such as assigned seating, meals, and checked baggage fees, which helped to keep fares low.
Customer Focus: Southwest's customer-centric approach was evident in its friendly and approachable service culture. The company encouraged employee-customer interactions, fostering a sense of community and loyalty among passengers.
Evolving Management Style: Adapting to Changing Times
As Southwest Airlines grew and faced increasing competition, its management style evolved to address the challenges of a dynamic industry. The company continued to embrace innovation and efficiency while maintaining its focus on employee empowerment and customer satisfaction.
Empowering Employees: Southwest's management recognized the importance of employee engagement and empowerment. The company adopted a decentralized structure, giving employees more autonomy and decision-making power. This approach fostered a sense of ownership and pride among employees, contributing to the company's success.
Adapting to Industry Changes: Southwest faced challenges from deregulation, rising fuel costs, and increased competition. The company responded by adapting its business model, introducing new routes, and expanding its network. It also invested in technology to improve operations and customer service.
Southwest's Management Style Today: A Balance of Tradition and Innovation
Today, Southwest Airlines continues to operate under a management style that balances tradition and innovation. The company remains committed to its core values of affordability, efficiency, and customer service. However, it also recognizes the need to adapt to changing market conditions and embrace new technologies.
Key Changes in Southwest's Management Style
Two key changes in Southwest's management style from its inception to today are its emphasis on employee empowerment and its ability to adapt to industry changes.
Empowerment: Southwest's decentralized structure and focus on employee engagement have remained central to its success. The company empowers employees to make decisions, take ownership of their work, and contribute to the company's overall success.
Adaptability: Southwest's ability to adapt to changing industry conditions has been crucial to its long-term survival. The company has demonstrated a willingness to experiment with new strategies and adjust its business model in response to market forces.
Conclusion
Southwest Airlines' management style has been a key factor in its success over the past five decades. The company's ability to embrace change, empower employees, and maintain a customer-centric approach has enabled it to thrive in a dynamic and competitive industry. As Southwest navigates the challenges and opportunities of the future, its management style will continue to play a vital role in shaping its success.
Sample Answer
Southwest Airlines: Embracing Change and Empowering Employees
Southwest Airlines, a renowned American low-cost carrier, has consistently demonstrated its ability to adapt and thrive in the ever-evolving airline industry. The company's success can be attributed to a combination of factors, including its unique business model, customer-centric approach, and strong employee culture. A key element in Southwest's success has been its ability to embrace change and implement effective change management strategies.