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Southwest Air
Southwest Air
Order Description
1. What is the SWA strategy? What are the most important strategic choices?
2. How is this similar to the Zappos strategy?
3. How easy would it be to imitate this strategy? Why/why not?
4. Based on the case, the additional readings, and current research, (for this case, conduct current research - attach all articles/sources as appendices to your case
analysis) what advice do you give to Gary Kelly today?
5. Connect the case to key lessons from LC practice 5
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