Southern Proper Hospitality

  The 7 P's of Services Marketing - Southern Proper Hospitality The traditional marketing mix is made up of the four P‘s: product, place, price and promotion- However, when dealing with servim not only are these P's utilized, but servim marketing has also adopted people, physical environment and process for a total of seven P's that are important to consider in a service industry. Select a startup company that provides a service. Evaluate and critique this service from all seven P‘s and make recommendations for each area based on your current knowledge of the industry, competition, need, consumer and/or market. To help you find a startup company you can reference: Inc. Magazine and click on 'Inc 5000" located on the top right and select the 5000 list to review the list of startup companies. PLEASE NOTE: I HAVE CHOSEN TO USE SOUTHERN PROPER HOSPITALITY FROM THIS LIST- Clearly identify in your post what the service company is, a brief description, identify and explain how the seven P‘s are currently used and then make your recommendation. Just include two to three sentences after each P providing this information.