Societal environmental scanning

1: How de we perform societal environmental scanning?
Based on your readings this week, specially Chapter 4 and table 4.1, what variables would you consider to
make a societal environmental scanning (STEEP analysis) for the firm you work now?
Overview of employer:
Position: Design Sales Consultant
Established in 1968, * Tile is the largest privately-held designer and marketer of tile and natural stone in the United States. We are dedicated to providing unparalleled service and an exceptional customer experience.
Our innovative portfolio of porcelain, ceramic, natural stone, and decorative glass and mosaic products is
designed to meet a wide range of aesthetic, performance, and budget requirements. With over 70 showrooms and service locations and 3 distribution centers located throughout North America, Emser Tile is committed to
delivering beautiful and sustainable design solutions, with the highest level of service and support.