Social Network Communities

Present an argument that favors your case for either LinkedIn Groups or Facebook Groups as the superior social networking forum. Following the rubric below, make sure to adequately describe the platform's functionality and benefits for social media and content marketing strategies. Then argue your case for best community platform (i.e., LinkedIn vs. Facebook Groups) based on features, business trends and overall benefits.
0.6 Comprehensive description of LinkedIn Group capabilities 0.6 Comprehensive description of Facebook Group capabilities 0.6 Demonstrated understanding of LinkedIn and Facebook Group distinct features and attributes 0.6 Demonstrated understanding of the community's business oriented benefits relevant to consumers, clients or other targeted audiences 0.6 Demonstrated understanding of LinkedIn and Facebook Groups' distinct functionality for brand awareness and/or thought leadership 0.6 Demonstrated understanding of LinkedIn and Facebook Groups' distinct functionality for lead generation 0.6 Demonstrated understanding of the target audience trends supporting long-term group success 0.6 Persuasive arguments for your choice of group (Facebook vs. LinkedIn) as a superior platform for hosting social network communities 0.6 Overall sound rationale for your choice's staying power 0.6 Well articulated argument for candidate choice