From the blog posts parked in Pinterest (copy & paste link, http://bit.ly/1yQE0vS), discuss why many are claiming that chat apps will completely
transform social media or even replace social networking over time. Include the following in your arguments.
- What do mobile social messaging apps offer beyond that provided by social networks such as Facebook, Instagram, Twitter, Pinterest, and
LinkedIn? - Given the private conversational nature of these apps, is it feasible to assume that brands could jump in with their own messaging?
- What might Facebook's ownership of WhatsApp do to transform chat ups into a more robust social network?
- What can we learn from Asian apps like WeChat and LINE that will accelerate the usefulness of chat apps to brands trying to reach audiences
through their app conversations?
Grading Rubric
-Demonstrates an understanding of social messaging apps
-Distinguishes advantages of social messaging apps from social networks
-Shows understanding of brand opportunities to exploit chat apps
-Points out practicalities of branding messages on social messaging apps
-Demonstrates knowledge of Facebook's intent to use WhatsApp
-Demonstrates knowledge of social networking paths for chat apps
-Provides solid argument for brands exploiting conversation aspect of social messaging apps
-Overall rationale is well understood
-Overall rationale is comprehensive
-Overall rationale is persuasive