Develop a Social Media Plan for ADIDAS in Spain
Include in your research the most relevant communication examples (video links, infographics, pictures, visuals) of the most relevant actions in the network platforms).
Develop the following points:
- Define Social media goals, aligned with the marketing plan and the business goals
- Competitive analyses
- Audit your brand Social Media presence
- Analyze the audience – Define your target
- Social Media Campaign
o Define specific SMART goals and strategies per channel
o Define KPI’s to track the Social Media Campaign
o Define relevant content (key messages aligned with your objective, strategy and mission).
o Create an activity calendar