Social Media Marketing Plan

Develop a Social Media Marketing Plan following the steps:
Paper details:
• Task required to perform: You will develop a Social Media Marketing Plan following the steps we have seen in class:
1- SITUATION ANALYSIS - Internal & External Environment
2- OBJECTIVES - Fundamental lines of the strategy
3- TARGET AUDIENCE - Definition of the Buyer Persona
4- ZONES: Community? Publishing? Entertainment? Commerce?
5- Choice of Social Media platforms
6- OPERATIONAL PLAN: Timing and Budget
7- KPI's of Measure, Control and Evaluation
• Outcome 1: understand social media marketing within the context of the marketing strategy and IMC
• Outcome 2: design the social media marketing plan and apply it to reach specific social media objectives
• Outcome 3: describe the different social media consumers and assess engagement strategies
• Outcome 4: evaluate content strategies within the framework of the social media campaign and platforms;
• Outcome 5: analyze the social community creation and apply branding strategies.