United Colours of Benetton is launching a new slow fashion clothing line with European Generation Z as its target. Create a proper social media campaign to promote it and answer:
• Which platforms are you going to use?
• Are you going to stablish a collaboration with influencers or brand advocates? Why? If yes, who and why?
• Which are your direct competitors? Which strategies do you find appealing to add at your campaign?
• Create an original and unique strategy. It must be specific and focalized to promote the new clothing line to its target.
• How are you going to evaluate the campaign?