▪ Review the social media accounts of five local competitors and pay attention to their tone and personality and analyze your competition’s social media platforms, base your analysis on what you’ve observed on your competitor’s social media accounts across all platforms.
For each competitor answer the following questions:
▪ How your competitors use each platform?
▪ What type of content are they posting? And social media platforms used?
▪ What content is getting the highest engagement [e.g. retweet, likes, comments]?
▪ How many followers do they have?
▪ How often do they post [daily, weekly or monthly]?
▪ Do they respond to comments? And how?
▪ Are your competitors successful on these platforms?
Note: You can use any free online third-party platform for further analysis.
SWOT Analysis [1 mark]
▪ Conduct a social media SWOT analysis for your business. And after completing SWOT analysis, think about the results and act accordingly.
▪ How can a SWOT analysis help your business?
Define your social media marketing goals [1.5 marks]
▪ Based on the finding from your social media audit, write the goals and strategies section of your SMMP.