If you haven’t already done so, choose a topic area, a social media application, and a psychological principle from the Applications of Social Media Presentation Topics [DOCX] document.
Choose the format of your presentation. You can choose to create a PowerPoint, a podcast, or a video.
If you didn’t finish your research last week, use the Capella University Library and the Internet to find scholarly articles and reliable web-based articles. If you aren’t familiar with the library, Summon is a great place to start your search. You are required to include 1–2 properly cited professional or scholarly resources (such as a textbook or peer-reviewed scholarly journal article from the Capella library) and 2–3 properly cited reliable Internet resources.
Review the Applications of Social Media Presentation Template [PPTX], if you are planning to create a PowerPoint presentation.
When using PowerPoint, use speaker notes to explain the bullet points on the slides rather than writing out all your thoughts on each slide. Most of your writing will be included in the speaker notes section at the bottom of each slide. Note: If your notes area is not visible, use your cursor and mouse to pull up the slide to see the “Click to add notes” area. In newer versions of PowerPoint, there is a small Notes tab at the bottom of the screen to click to make the “Click to add notes” area visible.
Note: If you need help with creating a PowerPoint in either Windows or Mac, visit the PowerPoint section of the Tools and Resources page. If you are choosing to record a podcast or create a video, visit the Audio and Video in this Course section of the Tools and Resources page.

Assignment Instructions
Divide your presentation into the following sections:

Title slide
Topic Area (1–2 slides, 1–2 minutes of talking, or 1 written page)
Describe the topic area you have selected in detail so the reader is clear about your intended audience.
Describe the current state of social media in your selected topic area. What are examples of platforms or social media applications that are currently popular with people from your topic area?
Include citations to research that supports the popularity of your platforms or applications of social media.
Attention and Engagement (1–2 slides, 1–2 minutes of talking, or 1 written page)
Describe at least two principles of gaining attention or maintaining engagement with viewers or followers on social media in your selected topic area.
Include citations to research supporting the psychological principles or concepts you are reporting.
Benefits of Social Media Use (2–4 slides, 2–3 minutes of talking, or 1–2 written pages)
Describe at least two potential benefits of using social media with people in your selected topic area.
Describe at least one psychological principle or concept related to the positive use of social media with your topic area.
Include citations to research supporting your statements.