Social Media and psychology

  • Hints that we’re taking a negative stance on cancel culture
  • Sounds more like a book title
    Cancelling Cancel Culture: A look Into Online Behaviour
  • Seems to target people who would spend a lot of time on the internet
  • Hints that we’re taking a negative stance on cancel culture
  • Has more of a serious feeling than 3rd option
  • Less psychology and more anthropology/social sciences
  • Sounds more like a book title
    Cancel. Canceling! Cancelled?: Psychological reactions on social media
  • Seems to target people who would spend a lot of time on the internet
  • Sounds like book will provide general info/not have a stance
  • Book’s language sounds like it will be more casual and or funny
  • Neutral opinion
    Feedback for subtitles:
  • Subtitles should be more specific
  • Should tell readers what the purpose of our book is (are we understanding cancel culture? Are we delving into why it’s bad/good? Etc.)

- What are we getting out of discussing cancel culture

Cancelling Cancel Culture: psychological reasons and impact
Cancel. Canceling! Cancelled?: Psychological reasonings and social media behaviour
Cancel. Canceling! Cancelled?: psychological reasons and impact on social media
Author bio and the decision for the choice (Ashley)
A Title Information sheet (Sabrina)
A marketing plan (including social media and web platforms) (Caroline)
What kinds of events and where? Don’t need to use provided template
Bullet points are ok, don’t just tack on marketing sheets
A longer description of the editorial concept (Jason)
An overview of the sales channels, bulk sales, special sales, grants and rights income (Jason)

  • Where are we selling them? Where else other than places we usually see them? Partnerships with organizations? (eg. university; book clubs) think out of the box
  • Special sales?
    Any partnerships or co-op publishing decisions
    Mock ups of the covers (3 versions max) (Sabrina)

Table of Contents
Cover mock-ups
Editorial Concept
Author Bios
Title information sheet
Marketing plan
Sales Channels

Editorial Concept:
Cancel Culture Isn’t The Answer is a 2020 book written by Mary Aiken and co-authored by Maria Bakardjieva regarding the cause and effect of cancel culture in combination with a series of case studies of online platforms, such as YouTube and Twitter, within the context of both Canada and the US. This book is a crossover title which is facing both academic readers and the general public. Aiken does a great job of combining psychological theories with the current online environment, and provides the readers with an exciting perspective to look at cancel culture.
This book answers questions, including -- How is human behaviour represented in cancel culture? What are the causes of cancel culture? What are the effects of cancel culture? By incorporating the idea of “The Online Disinhibition Effect” by Dr. John Suler, this book explores the many reasons why cancel culture has taken place in our society from a psychological perspective. It answers questions such as why people respond more frequently and behave more intensively online as well as the use of social media as a tool to amplify their personalities. This book will lead readers into reflecting on their own behaviours and responses online.
Cancel Culture Isn’t The Answer includes several interviews demonstrating how cancel culture effects the lives of real people behind the screen. Most cases included in this publication are taken directly from online social media platforms, such as YouTube and Twitter, and are conducted by Barkardjieva. The interviews will provide the reader with direct knowledge of the victims’ experience with cancel culture as well as the current state of cancel culture within Canada and the US.

Author Bio (Please include both authors as well as John Suler who is writing the foreword)

Title Information Sheet

Title: Cancel. Canceling! Cancelled?: A Psychological Look Into People’s Online Behaviour

Author(s): Mary Aiken; Maria Bakardjieva with foreword by Jon Suler

Pub Date: Sept 1

Season: Fall 2021

ISBN: 978 2354567897

Price: $35.99 (for now)

Trim size: 6” x 9”, 280 pp.

Format: Hardcover

Illustrations: Yes

Carton Qty: 12

Category: Social Science, Psychology

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Positioning:

Key Selling points:
Book will be accessible in all formats

Title Description:

Author Bio:

Competition:
Outraged: Why Everyone is Shouse and No One is Talking

Related Titles:
So You’ve Been Publicly Shamed

Rights: North American Rights

Special Sales:

Est. First Print Qty:

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Marketing Plan