Social Media advertising is an expanding component of the IMC Program

Identify your company from Dropbox Assignment 1

  1. Choose 3 social media platforms that will fit with your company, such as, but not limited to, the social media identified in Figure 15-5 Social Media Landscape. Do not choose Google+ as it is shut down. (You will be building on this assignment next week.)
  2. Explain why you believe each option is the best option for your company.
  3. Choose three of the following and explain how you would utilize Pay Per Click, Search Engine Optimization, Behavioral Targeting, Retargeting, Contextual Advertising, or Native Advertising to drive traffic in your plan.

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Sample Answer

 

  1. Pay-per-click (PPC) advertising: PPC advertising is a type of online advertising where advertisers pay a fee each time someone clicks on their ad. This is a great way to drive traffic to your website quickly, as you only pay when someone is interested in what you have to offer.
  2. Search engine optimization (SEO): SEO is the process of optimizing your website so that it ranks higher in search engine results pages (SERPs). This is a great way to drive long-term traffic to your website, as people who find your website through search engines are more likely to be interested in what you have to offer.

Full Answer Section

 

  1. Content marketing: Content marketing is the process of creating and sharing valuable content with your target audience. This is a great way to build trust and credibility with your audience, and it can also help you to drive traffic to your website.

Pay-per-click (PPC) advertising

PPC advertising is a great way to drive traffic to your website quickly. When you create a PPC campaign, you will choose keywords that are relevant to your business. When someone searches for one of those keywords, your ad will appear in the search results. If the person clicks on your ad, you will pay a set amount of money.

There are many different types of PPC advertising, but some of the most popular include:

  • Search engine advertising: This is the most common type of PPC advertising. Your ads will appear in the search results when someone searches for a keyword that you have chosen.
  • Display advertising: Your ads will appear on websites that are relevant to your business. This is a great way to reach a wider audience.
  • Video advertising: Your ads will appear before, during, or after videos. This is a great way to reach people who are watching videos online.

Search engine optimization (SEO)

SEO is the process of optimizing your website so that it ranks higher in search engine results pages (SERPs). This is a great way to drive long-term traffic to your website, as people who find your website through search engines are more likely to be interested in what you have to offer.

There are many factors that affect your website’s SEO, but some of the most important include:

  • The quality of your content: Your content should be high-quality and informative.
  • The keywords that you use: You should choose keywords that are relevant to your business and that people are likely to search for.
  • The structure of your website: Your website should be easy to navigate and user-friendly.
  • The backlinks that you have: Backlinks are links from other websites to your website. They are a sign of authority and trust, and they can help to improve your website’s SEO.

Content marketing

Content marketing is the process of creating and sharing valuable content with your target audience. This is a great way to build trust and credibility with your audience, and it can also help you to drive traffic to your website.

There are many different types of content that you can create, but some of the most popular include:

  • Blog posts: Blog posts are a great way to share your thoughts and ideas with your audience.
  • eBooks: eBooks are a great way to provide your audience with valuable information.
  • Infographics: Infographics are a great way to present complex information in a visually appealing way.
  • Videos: Videos are a great way to engage your audience and tell your story.

By utilizing these three marketing strategies, you can drive traffic to your website and reach a wider audience.

Here are some reasons why I believe these options are the best for my company:

  • PPC advertising: PPC advertising is a great way to drive traffic to your website quickly. This is important for my company because we are a new business and we need to generate leads as quickly as possible.
  • SEO: SEO is a great way to drive long-term traffic to your website. This is important for my company because we want to build a sustainable business that will continue to generate leads over time.
  • Content marketing: Content marketing is a great way to build trust and credibility with our audience. This is important for my company because we want to be seen as an authority in our industry.

I believe that by utilizing these three marketing strategies, I can achieve my company’s goals of driving traffic to our website, generating leads, and building trust and credibility with our audience.

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