Use this week’s reading assignments and your research to write an in-depth analysis and
perspective on how the different demographic segments use and access social media. Specific
groups to be addressed are Generation X, Generation Y, Millennials, Baby Boomers, and 60+ market
segments.
Items suggested for discussion can include (but are not limited to) the following:
The use and selection of technology for each segment
Types of messaging expected for each demographic
Use of the largest, most popular social networks, Web sites, and other social media sites for each
demographic segment
Note: Research is to be academic or professional in scope. Use of blogs, personal Web sites,
corporate Web sites, wikis, or other social-media-related sources are not acceptable.
This should be an APA-formatted paper with a title page and reference pages. A minimum of 3 full
pages is required. Title and abstract pages do not count toward the page minimum. A minimum of
5 professional or academic references are required to support your paper and to provide additional
discussion points.