“Snap-The Early Days”, “Separating Social from Media”

Read Social Media War 2021: Snap vs. Facebook vs. TikTok and answer the questions:

  1. Snapchat has always wanted to be different. Read the sections of “Snap-The Early Days”, “Separating Social from Media”, and “Scaling the Enterprise”, discuss how Snapchat pursued the differentiation strategy, and comment on whether Snapchat is truly different. (10 points)
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  2. Read the sections of “The Competition” and “Snap and Facebook Go to war” and the relevant Exhibits of the case: comparing Snap vs. Facebook based on the case only, what are the advantages of Facebook? What are the advantages of Snap, if any? (20 points)
    Note: your answers should consider the products & services offered, business model, market share, market reactions, political/legal risk, and market/financial numbers.
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  3. Read the section of “The Competition” and the relevant Exhibits of the case: comparing Snap vs. TikTok based on the case only, what are the advantages of TikTok? What are the advantages of Snap, if any? (20 points)
    Note: your answers should consider the products & services offered, business model, market share, market reactions, political/legal risk, and market/financial numbers.
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  4. Now let’s conduct the industry structure analysis of the social media industry. Based on all the information you read from the case, analyze the threat of new entrants to the social media industry and how Snap can build and sustain its moat. (10 points)

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