Smart Speaker

From the perspective of one of the major market players, using publicly available sources, and using theories
discussed in class, provide a narrative analysis of the current home voice robot market CHOOSE 1 (e.g.:
Amazon Echo, Google Home, Samsung Bixbly, Microsoft Cortana, . . .).
Next provide a strategy for your company in approaching this market. Be sure to include the following:
What are the key environmental factors (business environment - not natural environment)
What were the key failures by of your company in anticipating this market
What were the key execution failures
Consider the affects of key elements of the business model canvas
Define a product strategy
Define a positioning strategy
Define a market strategy
Conclusions and Implications