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Several types of retail stores
There are several types of retail stores, each offering a different product assortment, service level and price level according to the shopping preferences of its customers. Name AND DISCUSS in detail eight types of retailers in terms of service, assortment and price levels.
Draw the sales line and the profit line of the product life cycle in a diagram. Label each line. Indicate the names of the four stages of the product life cycle and DISCUSS in detail each stage of the PLC.
The multiple-step new product development process is an essential ingredient in new product development. List and DESCRIBE IN DETAIL each of the seven steps of this process.