Seniors and Subculture Group

Order Description The age cohort groups you will research are the Baby-Boomers, Seniors between ages born between January 1, 1946 and December 31, 1963, Seniors born between January 1, 1933 and December 31, 1945, and a subculture group (other than African-, Asian, and Hispanic-American) of your choice. The paper should include, but is not limited to, the following information. · Overall description of each groups (demographics: education, income, location, marriage, children, etc., percentage of the population) · Attitudes of this age group. · Spending (what products, brands, etc.)/saving patterns of this age group. · Product development for this age cohort. · Marketing (advertising and sales promotion) approaches to be used when targeting this customer. · Citations need to be used when necessary. · Reference list Other Requirements: Please write the paper in QUESTION and ANSWER format assignments should include the question that was asked, followed immediately by the answer. Example: Question: Define consumer behavior. Provide specific support through online research, such as sites you discover and those listed on the reference page. Your Answer: Consumer Behavior is.................. Question: What are the a) positive and b) negative impacts of marketing on our society? Your Answer: a) Positive impacts of marketing on our society are...................... b) Negative impacts of marketing on our society are.....................