Student 1:My primary US VALS segment was Innovators
Are always taking in information (antennas up)
Are confident enough to experiment
Make the highest number of financial transactions
Are skeptical about advertising
Have international exposure
Are future-oriented
Are self-directed consumers
Believe science and R&D are credible
Are most receptive to new ideas and technologies
Enjoy the challenge of problem-solving
Have the widest variety of interests and activities.
My secondary US VALS Segment was Expereince
Have a "me first, my family first" attitude
Believe money is the source of authority
Are committed to family and job
Are fully scheduled
Are goal oriented
Are hardworking
Are moderate
Act as anchors of the status quo
Are peer conscious
Are private
Are professional
Value technology that provides a productivity boost.