Sarah Jameson ,an advertisement in The Independent inviting her to become a member of the New Era DVD Club, Jameson chose several DVDs that were listed in the advertisement
Case Analysis
Order Description
Sarah Jameson read an advertisement in The Independent inviting her to become a member of the New Era DVD Club, Jameson chose several DVDs that were listed in the
advertisement. She paid only $1 for those DVDs and became a member of the DVD club. In doing so, she also agreed to purchase four more DVDs in a year's time. Under
terms clearly specified in the advertisement, Jameson knew she would receive a brochure 12 times a year listing selections. The brochure would also identify the main
selections, which would be sent to her automatically unless she sent a reply form to stop the shipment. In effect, New Era has made Jameson's silence acceptance. Is
this a legally effective tactic? Explain