Sales performance during the pandemic.

For your Formal Report assignment, you will now start combining your research and paper ideas into an organized document: an outline with a reference page. For this assignment, you have 2 major tasks:
1) a Reference Page with 5 APA-style citations.
2) a detailed outline written in complete sentences.

The Formal Report topic: Mellow must improve sales performance during the pandemic.
The Problem: The price of the product is higher than that offered by a new competitor, so their sales are decreasing. They need to up their marketing game to generate more sales.
Product: Smart kitchen robot that connects to a smartphone to function.
Mellow’s official website:

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