Sales Marketing

For this assignment select one of the following Sales Marketing topics and write 4-5 pages examining the topic defining the topic area, then detailing how you would address the topic (and include at least six [7] peer-reviewed sources). You must use additional sources to fully cover the topic.

  1. Designing and maintaining territories.
  2. Recruiting and selecting a sales force
  3. Training a salesforce.
  4. Designing compensation plans for a salesforce.
  5. Designing incentive programs for a salesforce.
  6. Evaluating ethics, social responsibility, and the legal environment for sales.
  7. Discuss and explain the organization and implementation of sales programs.
  8. Motivating a salesforce.
  9. Analyzing the performance of a salesforce.

Book: Johnston, M. W., & Marshall, G. W. (2021). Sales force management: Leadership, innovation, technology (13th ed.). Routledg ISBN-9780367682064

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