Sales managers typically have direct reports who are sales associates

Sales managers typically have direct reports who are sales associates, and the sales associates need training to further the effectiveness of their communication skills when trying to make a sale. The type of communication may vary based on the industry. For example, a pharmaceutical sales representative’s communication skills will differ from those of a sales engineer who facilitates the sales process for technologically advanced products, such as aircrafts.

Select an industry that involves sales and answer the questions below. Remember, “everyone sells,” so consider a wider market than retail sales (Castleberry & Tanner Jr., 2022).

Based on what you already know and any further research you conduct about the industry you selected, what are 2 communication skills that can be used to have a positive effect on the sale?
Why are these skills important?

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Sample Answer



  1. Active listening: Active listening is the ability to listen carefully to what the other person is saying, and to show that you are listening by using verbal and nonverbal cues. This shows the customer that you are interested in what they have to say, and it helps you to understand their needs and concerns.
  2. Problem-solving: The ability to solve problems is essential in any sales role, but it is especially important in the tech industry. Customers often come to you with problems that they need help solving. By being able to listen to their problems and come up with creative solutions, you can build trust and rapport with them, and increase the chances of making a sale.

Full Answer Section



  • ech products are often complex and difficult to understand. Active listening helps you to understand the customer’s needs and concerns, and to explain the product in a way that they can understand.
  • Tech products are constantly evolving. Problem-solving skills help you to stay up-to-date on the latest technologies, and to find solutions to problems that customers may have.
  • The tech industry is competitive. Salespeople need to be able to stand out from the competition by providing excellent customer service and problem-solving skills.

In addition to active listening and problem-solving, other important communication skills for tech salespeople include:

  • Empathy: The ability to understand and share the feelings of others is essential for building rapport with customers.
  • Confidence: Salespeople need to be confident in their abilities to sell the product and solve the customer’s problems.
  • Communication: Salespeople need to be able to communicate effectively, both verbally and in writing.
  • Negotiation: Salespeople need to be able to negotiate effectively with customers to reach a mutually agreeable price.
  • Presentation: Salespeople often need to give presentations to customers, so they need to be able to deliver presentations that are clear, concise, and persuasive.

By developing these communication skills, tech salespeople can increase their chances of success in the competitive tech industry.

Here are some additional tips for tech salespeople to improve their communication skills:

  • Practice active listening skills by taking notes during conversations with customers.
  • Ask open-ended questions to get the customer talking.
  • Reflect back what the customer has said to show that you are listening.
  • Be patient and don’t interrupt the customer.
  • Be clear and concise when explaining the product or service.
  • Use simple language that the customer can understand.
  • Be confident in your abilities and don’t be afraid to ask for the sale.
  • Be prepared to answer any questions that the customer may have.
  • Follow up with the customer after the sale to ensure that they are satisfied.

By following these tips, tech salespeople can improve their communication skills and increase their chances of success in the competitive tech industry.

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