Sales managers typically have direct reports who are sales associates
Sales managers typically have direct reports who are sales associates, and the sales associates need training to further the effectiveness of their communication skills when trying to make a sale. The type of communication may vary based on the industry. For example, a pharmaceutical sales representative’s communication skills will differ from those of a sales engineer who facilitates the sales process for technologically advanced products, such as aircrafts.
Select an industry that involves sales and answer the questions below. Remember, “everyone sells,” so consider a wider market than retail sales (Castleberry & Tanner Jr., 2022).
Based on what you already know and any further research you conduct about the industry you selected, what are 2 communication skills that can be used to have a positive effect on the sale?
Why are these skills important?
- Active listening: Active listening is the ability to listen carefully to what the other person is saying, and to show that you are listening by using verbal and nonverbal cues. This shows the customer that you are interested in what they have to say, and it helps you to understand their needs and concerns.
- Problem-solving: The ability to solve problems is essential in any sales role, but it is especially important in the tech industry. Customers often come to you with problems that they need help solving. By being able to listen to their problems and come up with creative solutions, you can build trust and rapport with them, and increase the chances of making a sale.