Paper instructions
The title of this business plan is Gucci & Disney bags. This paper is a business plan that Gucci & Disney design new bags for the Chinese market. It should be a 2-year business plan. The in-text references and reference list at the end of this business should use Harvard format and I uploaded 'cite them right' to the materials area and please refer to it.The main body of this paper should include 11550 words excluding the front page, table of content, references and appendices. Please add the word count at the end of the main body. The reference sources should be more than 80. The writer needs to include tables and figures to make this whole paper more persuasive and reasonable.
The structure of this business plan should be as follows.
- Title page
- contents page
- executive summary (abstract)
- introduction of your Brand
- Company background
- Mission Statement& Vision Statement
- Current Business Literature
- Product Analysis & Product Development
- Market Analysis & Competitive Landscape (Industry, Brand, Competitior including direct and indirect competitors and Customers)
- Contemporary Business Strategies to explore the Macro Environment (SWOT Analysis/Porters 5 Forces/Porter Genetic Strategies/ Ansoff Matric, Blue Ocean etc…)
- 2- year Strategic Marketing Plan
- 2-year Sales and Distribution Plan
- Operations Plan
- Financial Plan
- Timeline
- References
- Appendix