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Role of a marketing manager
- You are the marketing manager for a specialty retailer that sells customized handbags. Write a memo to your boss describing how the company could benefit from implementing a CRM system and some ideas for collecting data from customers in an innovative way.
- Choose a product category (e.g., blue jeans) and identify at least three different brands and their respective positioning strategies. How is each position communicated to the target audience?
- Mercedes is thinking about advertising its cars to college students. Do you think that college students are a viable potential market for Mercedes? Why or why not?
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