Role and scenario You work as marketing assistant in one of the following companies: Tesco, Nike or Body shop. Your manager has asked you to put together a report on the marketing environment. Remember that you are only allowed to select ONE company for t

Role and scenario You work as marketing assistant in one of the following companies: Tesco, Nike or Body shop. Your manager has asked you to put together a report on the marketing environment. Remember that you are only allowed to select ONE company for t Order Description Identify and illustrate the importance of monitoring the external environment 10 ? Explain what a PESTEL analysis is and why it is a useful marketing tool. ? In a TABLE, produce a PESTEL analysis (focus on the industry) with a minimum of 12 factors and at least 1 factor under each heading (political, economic, socio-cultural, technological, environmental, legal). ? Briefly summarise your PESTEL findings ? In a TABLE state who the organisation’s direct competitors are and briefly describe their offering and how they compare to your organisation (market share, usp etc.) ? Explain what a SWOT analysis is and why it is a useful marketing tool. ? In a TABLE, produce a SWOT analysis (focus on ONE product or service product offered by your organisation) with a minimum of 10 factors and at least 1 factor under each heading (strengths, weaknesses, opportunities, threats). You can use factors from your 30 PESTEL and competitor analysis in your SWOT analysis, as well as other factors you might have recognised. ? Briefly summarise your PESTEL findings Identify and evaluate the market research tools that are available to your chosen organisation when carrying out analysis. Why are they useful? What do they tell the organisation? 30 From the audit, identify potential opportunities that the organisation could pursue e.g. harvest, divest, niche. These opportunities must to be justified 15 Format and presentation 10 Total 100